Stay Down Blaze Up attended Zaaf’s Official Launch, this past Sunday, and below is the entire account. Enjoy!
Upscale, classy, and family/friend oriented, Zaaf’s Launch event was beautifully executed. People from all over came to celebrate, Abai Schulze’s up and coming company, and I was super excited to meet the mastermind behind the promising brand. I arrived about an hour into the event along with a couple of my girlfriends and we were immediately greeted with a sweet smile from an enthusiastic hostess. The Barcelona Wine & Bar venue, handpicked by event planner Yodit Geberyes, was an excellent choice as it offered an intimate yet spacious feel. My girls and I checked in and we were immediately thrown into a room filled with laughter, good vibes, good food, and even better looking bags.
Before delving into the mix of the event, I caught of up with the woman of the hour and here is what she had to say.
After speaking with Abai, I connected with Zaaf’s Communications Planner Michelle Yeboah. She gave me an inside scoop of her position with the company and her favorite piece from the current Zaaf collection.
A male’s perspective is always appreciated, in this next clip Alan Yeboah tells us his connection with Zaaf and his go to piece.
Zaaf, as Abai previously mentioned, is a brand rooted in the Ethiopian culture. Not only are the pieces stylish and practical but every item created allows for economic development in favor of the developing country. Zaaf, is also a brand that transcends all ethnic backgrounds and is a brand to be embraced by the international community. All in all, the line has an extremely bright future ahead of it and we are so honored to have captured some of its’ early moves.