This past weekend, I attended the taping of the single “No Love” with every intention of siting down and interviewing the musically inclined Ambessa* himself: Ras Nebyu. Just five minutes into production, I realized there were two stories here – not one.
So, with that being said this article will be a two part installation. The first, obviously, highlighting the artist Ras Nebyu and his video shoot and the second examining the Ethiopian and Eritrean diaspora’s role in going hard for its’ members and contributing to the arts.
Meet Ras Nebyu
“I need everyone to go upstairs…”
“Wait, lets do that one more time…”
These phrases and more were in rotation, this past Saturday, as Ras Nebyu and his team directed scenes for the filming of his song “No Love.”
When I arrived, I walked right into a creative whirlwind. Girls hovering around the door, kitchen filled with the necessary libations, people running up and down the stairs, camera man working on lighting, and Nebyu’s song pumping through the sound system. Everything about the atmosphere, screamed house party but the twist here was everyone was working.
Having debut back in April of 2015, the song “No Love” was produced by Casito Del Fresco and mixed by Arckitech. When asked what the song meant Nebyu had this to say:
Basically…”No Love” is about young adults going through relationships and their variations of no love – so whether it’s being heart broken or being the heart-breaker it’s a song from different perspectives. The video concept adds a little comedic twist….like a romantic comedy. [The comedic twist he is referring to is Filmon “Gergish” Yohannes, an Eritrean-American comedian who participated in the video.]
After listening to the lyrics and watching Nebyu perform the song it was obvious that he’s not new to this. With more than 20+ tracks under his belt, a couple sold out shows, and a faithful fan base accompanied with his hardworking team the “Washington Slizzards” – Nebyu is putting on for his city.
Much of Nebyu’s influences can be attributed to his desire to stay true to his culture which is an amalgamation of both Rastafarian and Pan-African philosophy. (Being a part of the large DMV Habesha network has also been a major factor in his musical career – a factor to be later examined.) His music is a blend of, what Africology Media best described as, “socially conscious content and leisure listening.” Nebyu’s “woke-ness” is probably most visible in his hit song “Washington Slizzards” and is reaffirmed by his Manager Beteley Solomon who says “you’ll never find Nebyu insulting women or just rapping about anything.” (Which, to me, is to be praised in a world where a lot of our jams are plagued with raunchiness and catchy hooks that make no sense. No shade here just facts, my friend.)
To listen to “No Love” see SoundCloud link below and for all things Ras Nebyu visit these links: Facebook, SoundCloud, and you can find him on social media by searching @RasNebyu. To book him or connect with his management please email: Rasnebyubiz@gmail.com.
Video Release Date: TBA
Pictures provided by Kedest Photography
*Ambessa – the Amharic word for Lion.
Stay Down Blaze Up,
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